MGS

Dyson | Best Buy 4X20

The MGS System from Dyson was designed and developed by our Design Team in the UK. When I first started at Dyson, I was tasked on taking the system and re-formatting for the US Market. The first retailer to take it was Best Buy.



The concept was simple in design. A series of fixture components that can make up a planogram on a store floor. The series of components were tables, a totem, and a demo floor. These fixtures can be built and arranged in different configurations depending on the space.


To make MGS work for Best Buy, I worked with the team to ensure the fixtures were compliant to the retailer’s standards such as height restrictions and how far a fixture can stick out onto the raceway.

The 12″ Header and the 3″ Backer were added to the US MGS System but was specific to Best Buy based on their guidelines. In fact, I also helped develop the Demo Floor that is more of a bespoke add-on to the system. Depending on the footprint, this can grow to fill space in between two totems as shown below.



I also engineered a bespoke lighting fixture to show our high and low lighting products. For the rollout we switched the orientation.





Today, the MGS system has become the standard in Dyson fixtures in cross category retailers such in US and Canada retailers such as Best Buy and Canadian Tire. It also has been used in Beauty Retailers in Mexico.